Develop a new branded wine label and accompanying packaging for a wine collaboration between Catawba Valley Community College’s Alumni Association in Hickory, NC, and The Winery at Catawba Farms in Newton, NC. Our design embodies the culture and message of both organizations as they are working together to build a brighter future through this business development. The project was designed in a team setting, and my partner who assisted in the design process was Carina Garcia of CG Design Co. 

Our primary objective for the design of Red Hawk Red was to incorporate a slight inclination of the CVCC logo and that of a hawk itself without it being a hawk. The rises in the wings are to draw emphasis on that of the hills in the CVCC logo. The use of figure/ground with the wings makes the viewers’ eyes fill in the gaps to complete the hawk and the layout of the wings. The movement of the waves through the wing helps the viewer to look at the design from one tip of the wing to the other. With the wings spread out, it looks as if the hawk is taking flight or is in mid-flight. Carina and I created three tiers to our gifting suite prototypes. We developed a gift bag, box, and tag that could be used as part of the promotional materials. We coordinated with a photographer and directed a photoshoot of all our prototypes depicted in the images. This concept was presented to a panel of judges amongst a total of 5 design teams.